12 June, 2023

IEEE VGEC Student Branch recently organized a thought-provoking event centered around startup and entrepreneurship. The event aimed to provide valuable insights on the essential aspects of building a thriving startup, emphasizing key points worth remembering. This state-level seminar witnessed the participation of 180 individuals from various colleges across Gujarat. The coordination of this event was skillfully managed by Netri Trivedi, Stuti Dave, and Nandani Nagar.

Key Features: 

• Organizing Department: IEEE VGEC Student Branch
• Collaborated with/Supported by: None 
• Expert Details: Anushree Maloo, Co-founder at Nuutjob | Shark tank India’s successful pitcher
• Date: 12th June, 2023 (11:30 AM onwards)
• Venue: A–Block Auditorium
• No. of Participants: 180
• Student Coordinator: Netri Trivedi , Stuti Dave and Nandani Nagar

Learning Lessons/Discussion Points:

• Anushree Maloo shares her personal journey as an entrepreneur in the male intimate hygiene company, highlighting her experiences, challenges, and successes.
• She discusses how to choose a product that people want to buy and how to find a niche market that has less competition.
• Explains the importance of creating a strong brand identity for your business, including things like choosing a memorable name, designing a logo, and creating a consistent look and feel.
• Anushree talks about different ways to market your products online, such as using social media, email marketing, and search engine optimization (SEO), to attract customers to your website.
• She focuses on the importance of customer retention and cultivating repeat business. She discusses customer relationship management, loyalty programs, and strategies for building long-term customer relationships.
• Ma’am shares personal anecdotes about challenges she faced during her entrepreneurial journey and provides advice on overcoming obstacles commonly encountered by startups.
• The expert talk concludes with a Q&A session, allowing participants to ask specific questions and seek personalized advice from Anushree Maloo.

A Quote by the Expert:

“Don’t Give up, keep Trying and keep exploring”– Ms. Anushree Maloo